Search Engine Friendly URLs

A URL is a web page address. It looks like this:

Example 1: http://www.yourdomain.com/fancy-widgets/

A search engine friendly URL is a URL that has descriptive key words in it that are useful to search engines when determining the ranking order of search results. The above example #1 is a search engine friendly URL. The following example #2 is NOT a search engine friendly URL:

Example 2: http://www.yourdomain.com/?p=527

Note that example #2 provides no key word information to the search engine beyond what is available in the domain name. URLs like these can diminish the ranking of web pages.